Reference Programs
I believe strongly in the power of customer advocacy within a revenue generation perspective. Prospective buyers want to hear how current users are enjoying products, because there is nothing more compelling than hearing a current user rave about why they love their favorite product.
Creating sustainable, valuable, and scalable pools of customer references has been a passion project of mine throughout my career, not only as growth mechanisms, but also feedback loops for continuous improvement!
3rd Party Analysts
I have previously built various customer review programs within the analyst relations space, ranging from NPS, Gartner Peer Insights, G2, and more. My programs have seen over a 27% increase in review scores within 6 months.
From customer coaching, review updates and weighting, and more, I ensure all customer touch points across business relevant analyst spaces are seamless and valuable for everyone involved.
Testimonials & Case Studies
I have extensive experience in curating testimonial and case study assets with an eye for scale. I handle the process end-to-end, always ensuring to collaborate with other internal stakeholders to create the most seamless experience for our customer advocates.
From identifying the advocacy opportunity to cultivating a compelling success story, this face-to-face time with customers is one of my favorite opportunities as a marketer!