Professional Experience
Growth Marketing Manager at L2L
June 2024 – august 2025
L2L is a B2B SaaS provider within the global manufacturing industry. I served as the field marketing and Enterprise customer lead, working closely with their strategic customer account teams to formulate and execute customer satisfaction, advocacy, and upsell campaigns.
Build, manage, and optimize scalable, repeatable, go-to-market campaigns across growth marketing activities to build pipeline.
Optimize field marketing strategy, execution, and campaigns to drive net new sales and customer upsell opportunities via in-person product workshops, trade shows, conferences, virtual events, and more.
Drive customer expansion and relationship building opportunities with ABM approaches in close collaboration with account owners, leading to a 30% increase in customer engagement
Customer Marketing Manager at LogRhythm
June 2022 – june 2024
LogRhythm (now Exabeam) is a B2B SaaS cybersecurity provider. I served as their customer marketing manager across their global customer base, working closely alongside regional marketing, Customer Success, Product, Services, and other internal teams. My primary focus was in customer engagement and satisfaction to support retention and marketing efforts, as well as Customer Success enablement.
Built and managed customer marketing programs and projects, increasing customer engagement in go-to-market assets by 108%.
Developed customer review generation programs to support demand generation in net new sales and upsell opportunities.
Identified customer pain points and addressed through content creation and management.
Measured and reported content and campaign performance for ongoing optimization.
Collaborated across internal teams and departments to support growth and deepen customer relationships and support.
Planned, executed, and drove customer engagement for on-site and virtual customer events, including learning groups and conferences.
Brand Strategist at Flock DC
November 2021 – June 2022
Flock DC is a family of real-estate companies, encompassing client care, community building, and charity programs. I served as their primary brand marketer, building the foundation for a formal marketing team structure.
Built new content marketing program structure for company blog launch, optimizing and populating content for organic search.
Managed and optimized all paid advertising and social media campaigns, restructuring Google Analytics and launching Google Ads presence to grow new business ventures.
Content Creator at CollegiateParent
march 2020 — june 2021
CollegiateParent is a publishing and advertising company within the higher education industry. I served as their primary content creator across their web and print publications.
Primary staff writer for short form and long form content across web and print publications with focus on organic search and content optimization.
Accelerated growth in website and social media audiences with focus on monetization of content and sales lead generation.
Analyzed SEO trends and analytics to improve content marketing strategies and growth across new mediums.
Skills
Skills:
Excellent verbal & written communication skills, experienced presenter and writer
Experienced in the following tools & platforms:
Website management platforms, such as WordPress, Drupal, and Hubspot
Email and Customer Relationship automations, such as Marketo, SalesForce, & HubSpot
Account-based Marketing platforms, such as 6sense, Warmly, DemandWorks
Project management platforms such as Wrike, Monday.com, Confluence, and Asana
Social media management platforms such as SproutSocial and Hootsuite
Gifting management platforms such as Sendoso and Printfection
Language Skills:
Mandarin Chinese [Fluent]
English [Fluent]
Shanghainese Chinese [Conversational]
Education
University of Colorado at Boulder — Bachelor of Science
B.S. in Strategic Communications. Minor in English Literature