As CollegiateParent’s in-house content creator and staff writer, I worked to grow our website and social media audience with original and engaging content.
My time writing at CollegiateParent was an exercise in flexibility for my writing style. Each piece of content often demanded a completely different voice and tone to ensure we were connecting with our audience and communicating the correct levity for each topic. Chasing down new content opportunities and combing through our website analytics was a daily routine for me in order to consistently generate fresh original content that would perform well. I was also given the opportunity to run all our social media platforms and help grow our Facebook audience by increasing our audience engagement, page views, reliability, and likes.
Though I often wrote under the CollegiateParent name, you can find some of my personal pieces under my author page here: https://www.collegiateparent.com/author/ianni-le/